Terms of service

Last updated 18 September 2026.

What this platform does

Market My Body runs time-limited auctions on the body zones of athletes preparing a dated race. It holds the money, sets the zone templates and the tiers, and validates the post-race proof. It is not a party to anything a brand and an athlete agree outside of it.

What the athlete commits to

Wear the winning logos as temporary tattoos on race day, on the zones sold, and publish at least four posts: auction opening, halfway, race day, and the result with the proof. Upload a continuous head-to-toe video within 48 hours of the finish, plus one photo per sold zone.

The athlete must be 18 or over. Nothing can be published without a declared age, and an auction cannot open below 18. Zones on a minor’s body are not for sale on this platform, with or without a parent’s agreement.

Every post is advertising, and must say so. The posts the athlete commits to are paid for by the brands on their body. The athlete must state the advertising purpose of each one, plainly and visibly, in the language of their audience, as the law requires in France and in most countries. The platform writes that wording at the top of every caption it generates; removing it is a breach of these terms and the athlete’s own responsibility.

The athlete declares their own data: age, nationality, discipline, broadcast, and the follower counts of each account with a link to it. Those figures are public on the platforms themselves and anyone can check them in one click. Declaring a false figure is a breach of these terms.

The athlete is responsible for checking that the organiser of their race allows personal sponsors. The platform keeps no register of race rules and verifies none: it requires a dated declaration from the athlete that they have read their own race guide and that personal sponsors are allowed there. No auction can be published without it.

What the brand commits to

Supply a file that matches the zone template, and content outside the banned categories: adult, weapons, sports betting, doping products, unregulated supplements, politics, religion, alcohol, tobacco, and anything illegal. Crypto is allowed. A logo goes live as soon as the bid is placed, and can be taken down afterwards if it breaks these rules, in which case the zone is released and nothing is charged, or the payment is refunded in full if it has already been taken.

How bidding works

Each zone opens at a floor price set by the athlete, with a platform minimum of $250. Every bid doubles the current tier. Bidding the next tier takes the zone immediately, and the previous holder loses it. Bidding closes at the time shown on the auction page. There is no extension: the clock is the clock. Every amount on the platform is in US dollars.

A bid is binding. By bidding, a brand commits to pay the amount it bid if it still holds the zone when bidding closes. A bid cannot be withdrawn: the only way out of a zone is to be outbid on it. The platform is free to release a brand from its bid, at its sole discretion, if the brand writes to it before the close. Brands bid as businesses, so the consumer right of withdrawal does not apply.

Money, and when the card is charged

Nothing is charged while the auction runs. When a brand bids, its card is saved and verified by Stripe, our payment provider, and no money moves. A brand that is outbid is never charged anything at all: there was no payment, so there is no refund, no fee, and nothing to wait for.

The winner is charged at the close. By bidding, the brand explicitly authorises Market My Body to store its payment method and to charge it, once, shortly after bidding closes, for the exact amount of its bid, and only if it still holds the zone at that moment. This authorisation covers that single payment and nothing else, and no other amount can ever be taken with it. The stored payment method is deleted as soon as it is no longer needed for that auction, and at the latest when the auction is settled or cancelled. The brand’s acceptance of this clause is recorded with its bid, with the date and the version of the text accepted.

If a card is refused at the close, the brand is told and does not get the zone, and a refused payment is a breach of these terms by that brand. The platform may then offer the zone to the next highest bidder at the amount that bidder bid, under that bidder’s own authorisation.

Money collected at the close is held by the platform. Nothing is transferred to the athlete before a human has validated the post-race proof. A 10% commission is charged to the athlete on the amount released. The brand pays its bid to the cent, with no surcharge.

Who sells, and who invoices

The athlete is the seller. What a brand buys is space on the athlete’s body and the posts that go with it, and that sale is the athlete’s own. The platform is an intermediary: it runs the auction, collects the money, holds it until the proof is validated, and keeps a commission on it. It never buys and never resells the zone.

Billing mandate. By opening an account and publishing an auction, the athlete gives Market My Body (Mayeul Huber, sole trader, SIREN 882 032 238) a mandate to issue, in their name and on their behalf, the invoice owed to each brand that wins one of their zones. This mandate is given under article 289, I-2 of the French tax code and lasts as long as the account. It carries three consequences the athlete accepts:

• Each invoice is issued automatically when the money is released, in the athlete’s name and with the identity their payment account holds. It is permanent, numbered in an unbroken sequence, and always available on their Payouts page.
• The athlete remains solely responsible, in front of their own tax administration, for everything on an invoice issued in their name, including any VAT due. They must object to an invoice as soon as they see it if anything on it is wrong.
• Either side may end the mandate in writing at any time. Invoices already issued stay valid, and the athlete then issues their own for the sales that follow.

Commission. The platform separately invoices the athlete for its 10% commission, which is deducted from the amount released. That commission is the platform’s only revenue on the transaction: the rest of the money is the athlete’s, and only passes through the platform’s payment account on its way to theirs.

Tax. Money received through the platform is taxable income for the athlete, who declares it themselves under the rules of their own country. As a European marketplace, the platform is required to report each seller’s identity and yearly earnings to the tax administration once a year, under directive 2021/514 known as DAC7, and to send the athlete a copy of what was reported about them. Identity data is collected and verified by the payment provider, Stripe.

Ending an auction

If the proof is refused, or if nothing is uploaded within seven days of the race, every sponsor of that campaign is refunded in full, with no fees deducted, and the athlete receives nothing. If the race is cancelled or the athlete is injured, they declare it and every sponsor is refunded in full, with no penalty for anyone.

Liability

The platform does not guarantee any audience, any visibility, or any commercial result. It guarantees the money rules described above, and nothing else. Either party may stop using the service at any time.

Law

These terms are governed by French law. Disputes go to the competent courts of France.