How it works
An athlete puts the zones of their body up for auction before a dated race. Brands take them from each other. The tier doubles every time, and losing a zone costs nothing.
For brands
You buy attention, not a billboard
Four things: the posts the athlete commits to publish, the temporary tattoo worn on race day, your logo on their auction page with its own view counter, and an outbound link. The posts come first, because that is where the value is.
Bids double, and the clock is the clock
A zone opens at its floor price. Every bid doubles the current tier. Bidding closes at the time shown, with no extension. Taking a zone early is not wasted: you get the days of display and the posts that name you, whatever happens later.
Losing a zone costs you nothing, literally
Bidding saves your card, it does not charge it. When someone bids the next tier, nothing was ever taken from you, so there is nothing to refund and nothing to wait for. Meanwhile you were on that body, in every share visual, for free.
You are charged only if you win
If you still hold the zone when bidding closes, your card is charged once, for your bid, and the money is held by us. Nothing reaches the athlete before a human validates the post-race video. No proof within seven days, or a refused proof, and every sponsor is refunded in full.
You pay your bid to the cent
The 10% commission is charged to the athlete. It never appears on your invoice.
For athletes
You get paid for training you were doing anyway
Pick your race, open the zones you accept to sell and set their floor. The market decides the rest.
You decide what is sellable, on your own photo
Photograph yourself in the exact kit you will race in, then place the fifteen frames on your own body and close the ones your kit covers. A zone nobody can see is a zone nobody will pay for, and you are the one who knows what your kit hides.
Every post you publish pays you
Four posts minimum, and that is a contractual counterpart. But the real reason to publish is arithmetic: more bidders means a higher tier, and a higher tier means a bigger cheque. The publication kit builds every visual for you, including one for each takeover.
You are paid after the proof, minus 10%
A continuous head-to-toe video within 48 hours, one photo per sold zone, and the broadcast timestamps if your race was filmed. Once validated, the transfers leave. Seven days with nothing and every sponsor is refunded, and you receive nothing.
Your proof page is your reputation
It stays public and attached to your profile. An athlete who has delivered three times is worth more than an unknown with twice the audience.